#45 Develop packaging for my products
When I added this one to my list, it seemed easy enough. I mean, how hard is it to put together a branded look for your marketing materials? Goods that help your product stand out? That make booking you more than about just the pictures that get taken? Well, if you’re a photographer reading this, then you know, it ain’t easy. There are a LOT of companies out there that want your business and a myriad of options to choose from.
But I’m a big believer in doing my homework and so I’m happy with the clean look I developed for my packaging that I hope will better my simple brand experience for my clients. (and if you’ve got questions about any of my products, shoot me an email or hit me up in the comments!)
What’s better than getting a package in the mail with your photos? Opening it up and finding a bright shiny box that you get to open too!
I have to give a plug here for the company I selected to have my DVDs professionally printed. These look SO great in person (they have a nice gloss to them that’s hard to see in this photograph) and I had them done by Discmakers. I have to give a MAJOR shout out to this company’s customer service. They answered every one of my emails within HOURS and walked me through the ordering process every step of the way. The more vested I get in my business, the more I appreciate GREAT customer service and these guys are top-notch!
Now, when you go about branding yourself, you HAVE to have personalized Post-Its, right? (and am I the only one who can’t say the word Post-It without thinking of how Romy and Michelle invented them? haha)
See more of Gail’s work at www.gailwernerphoto.com. Friend Gail on Facebook. Follow Gail on Twitter.


by Gail Werner
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