So the POINT of this blog entry (aside from setting up a Fergie song that may get stuck in your head the way it’s stuck in mine – THANK YOU FOR THAT EARWORM MR. LOCAL DJ) is to talk about books. Specifically BUSINESS BOOKS.
Here’s the funny thing: In all the bookstores I’ve been to (a lot), over all the years I’ve been going (plenty), never once would I stop to check out the business section. In my mind, it was relegated to those other “Don’t come ’round here” sections of the bookstore. You know, the ones you didn’t really want to be seen in for certain reasons. That had titles that might involve words like kama and sutra … if you know what I’m sayin’ (and I think you do).
Riiiight…where was I? Yes, to me, business books were BOH-RING. Snoozefest. Stuff a professor like Ben Stein would have me read IF I had studied business in college and needed extra credit in an econ course — which, of course, I didn’t.
But then, something happened. I STARTED A BUSINESS. And suddenly, all those business books I’d snub my nose at while breezing on to the fiction section? Well, they started MAKING SENSE. Here I am, in my second year of my business and I’m finding that for every good book I pick up for pleasure, I’ve got another in my hand that will be relevant for Gail Werner Photography. Case in point? I DEVOURED E-Myth Revisited on the flight to my workshop in Denver last month. Like, it was the lost volume of Twilight or something. (While we’re on that topic, seriously, come on Stephanie, release Midnight Sun already!).
So, there you have it. I’m suddenly trading booklists with my banker of a brother-in-law for new reads. Checking up on all the booklists out there for small businesses and those of some of my favorite photography mentors (hello David Jay 
) and taking note of the fact that if you want to investin your business, you better be thinking beyond just new lens and new camera bodies. You should be investing in words too. And there’s an abundance of ‘em out there. You just gotta give ‘em a chance and turn the page.
And if you want to share some of your own fave biz books, leave me a comment below or friend me on GoodReads
See more of Gail’s work at www.gailwernerphoto.com. Friend Gail on Facebook. Follow Gail on Twitter.
by Gail Werner
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